In-N-Out X Live Nation

Throughout my time in Live Nation's College Associate Program, I worked alongside my fellow interns—Angela Chang, Jordan Grossman, Jack Jassy, and Naomi Epstein—to develop and present a pitch to In-N-Out with the goal of future collaboration. The brief we were given outlined that In-N-Out was planning to expand their chain to Southern markets and wanted to drive in-store foot traffic to these new locations. My team proposed that we utilize Live Nation’s owned-and-operated assets—namely DOOH opportunities, Uber Journey, Ticketmaster Cash prizes, and Festiverse missions—for more exposure. In addition to looking into the logistics and constructing a comprehensive plan, I developed the visual material for the pitch. This consisted of mocks of DOOH and Fan Journey advertising as well as a 3D render of our proposed activation at Austin City Limits Music Fest. Here are a few highlighted slides from the deck.