Ulta Beauty X Lollapalooza Chicago 2025 – Activation Creative

One of the projects I worked on during my time at Live Nation was Ulta Beauty's activation at Lollapalooza Chicago 2025. Among other assets, I designed a series of posters for their wheatpaste poster wall. The client wanted to drive the idea that beauty and music go hand-in-hand as forms of self-expression. I created six variations that I felt merged these two realms together. This ultimately wasn't the final artwork, as we ended up taking a more simplified approach.