Gracie Abrams – Good Riddance Album Redesign

For this project, I was examining album design and marketing strategies across cultures. Considering the vast difference in the design and marketing of albums distributed by the K-Pop industry versus the American music industry, I wanted to examine Gracie Abrams' Good Riddance from this perspective and redesign the album as though it were a K-Pop album. I included a variety of supplemental products that are typically sold in a K-Pop album, such as bags, decorative material and accessories, photo books, and the ever popular photocards. Additionally, I designed a poster series to promote the physical box album.